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VP, UX Design  ·  New York City Lenya King Design Leader & Strategist 15 years crafting user experiences for millions. I lead design teams that ship bold, intentional work across finance, healthcare, and technology. Because how you lead is part of the design.
VP, Experience Design Lead · JPMorganChase

"Great work is built together."

15+Years in UX
MillionsUsers impacted
VPFortune 50 experience
8+Industries led across
00

About

Lenya King

Strategy, craft, and people.

I'm a results-driven design leader and strategist based in Brooklyn, NY. As VP of UX Design at JPMorganChase, I lead cross-functional teams delivering data-rich experiences for small businesses at scale, pairing sharp design instincts with evidence-based decision making.

I hold a BFA in Graphic Design from Massachusetts College of Art and Design and have built my career across in-house, agency, and enterprise environments spanning finance, healthcare, education, and technology. I'm driven by curiosity, accountability, and a genuine love for people-centered design that moves the needle.

When I'm not whiteboarding or pushing pixels, you can find me learning how to play guitar, devouring library books, wandering through Brooklyn, or watching horror movies with friends.

Design Product Design, UX/UI, Interaction Design, Visual Design, Rapid Prototyping
Research User Research, Contextual Inquiry, Usability Testing, Journey Mapping, Service Blueprinting
Leadership Team Building, Mentorship, Cross-functional Strategy, Workshops, Stakeholder Communication
Tools Figma, Miro, Jira, Confluence, Adobe CC, Sketch, InVision, Principle
01

What I Bring

Design Leadership

I build and scale high-performing design teams: hiring, mentoring, and creating the psychological safety that allows great work to happen. I've grown teams through 150% organizational expansion without sacrificing quality or velocity.

UX Strategy

I connect user needs to business goals, working across product, engineering, and research to define a north star and the path to get there. My decisions are evidence-based, scalable, and rooted in genuine human empathy.

Systems Thinking

I create extensible UX patterns and design systems that reduce friction across product lines. My systems work has reduced design-to-dev friction by 30% and supported consistent experiences across 500K+ users.

Cross-Functional Partnership

I speak the language of product, engineering, and the C-suite. I align diverse stakeholders around a shared vision through workshops, clear communication, and the trust built over years of consistent delivery.

Research & Validation

I've led contextual inquiry, usability testing, heuristic evaluations, and competitive analysis across healthcare, finance, and enterprise SaaS. I design from data, then validate with real humans.

Inclusion & Advocacy

Diversity and psychological safety aren't checkboxes. They're conditions that produce exceptional work. I champion neurodiversity, equity, and belonging as a speaker, mentor, and day-to-day leader.

02

Selected Work

JPMorganChase  ·  2023 to Present Customer Insights & Business Banking UX As VP, Experience Design, I lead UX strategy and delivery for Customer Insights including New Customer Finder, Industry Insights, and AI-powered features, helping over one million small business users make smarter financial decisions.
Design StrategyTeam LeadershipMobile NativeDesign SystemsSmall Business
1M+Small businesses empowered
25%Google Ads engagement lift
30%Reduced design-to-dev friction
150%Team growth, scaled seamlessly
Mastercard  ·  2022 to 2023 Cloud Commerce Suite Led experience design across Mastercard's global Cloud Commerce platform, covering merchant login, account creation, user management, POS configurations, and device management for partners and administrators worldwide.
Enterprise UXDesign SystemsUsability TestingGlobal
86%Qualitative WEVO score
~200User test participants
Code and Theory  ·  2021 to 2022 The Venetian Resort Las Vegas As lead designer on a global cross-functional team, I optimized critical user journeys for one of the world's premier resort properties, increasing user adoption and elevating the booking and discovery experience across the site.
UX DesignLuxuryOptimizationAgency
40%User adoption increase
Infor  ·  2016 to 2018 TrueCost Financial Tool & MVS Scheduler Designed two flagship enterprise healthcare products from 0 to 1. TrueCost became part of Infor CloudSuite Financials. MVS transformed how nurse managers plan and track staffing. Led workshops, alignment sessions, and multiple rounds of user testing to get both products to launch.
Enterprise SaaSHealthcare UX0 to 1 ProductWorkshop Facilitation
Global Community Charter School  ·  2013 to 2016 Founding Designer As the sole in-house designer for a new Harlem charter school, I built the school's entire visual identity and digital presence, resulting in explosive growth in web traffic, online enrollment, and community reach within the first six months.
Brand IdentityWeb DesignCommunity
400%Web traffic increase
300%Online enrollment growth
03

Experience

2023 to PresentJPMorganChase
Vice President, Experience Design Lead

Led UX strategy for Customer Insights and small business banking features. Grew a two-person team into a fully embedded cross-functional group, establishing structure and culture from scratch. Work now reaches 1M+ customers across 3+ major product areas.

Team BuildingDesign StrategyMobile NativeStakeholder ManagementAI Integration
2022 to 2023Mastercard
Product Experience Design Lead

Built new solutions within Mastercard's Cloud Commerce suite on an international cross-functional team. User testing validated core features with qualitative and quantitative WEVO scores of 86% and 88% from nearly 200 participants.

Global TeamsCloud CommerceUser Testing
2021 to 2022Code and Theory
Interaction Design Lead

Lead designer on global cross-functional teams across finance, e-commerce, luxury, gaming, and online dating. Partnered closely with VP-level stakeholders at KPMG, Benadryl, The Venetian Resort, and HER app.

Agency LeadershipClient RelationsMulti-Industry
2018 to 2021Lenya Designs
Product & Experience Design Consultant

Clients included Publicis Sapient, Major League Baseball, Mastercard, and H&L Digital. Comcast Business earned Bronze Stevie® Awards for "Achievement in User Experience" and "Achievement in User Interface Design."

ConsultingAward-WinningFinance & Sports
2016 to 2018Infor
Senior UX Designer

Designed enterprise healthcare and CRM products including TrueCost and MVS Scheduler from zero to shipped. Led alignment workshops, moderated user research sessions, and delivered across mobile and web platforms.

Enterprise SaaSHealthcare0 to 1 Design
04

Leadership Philosophy

Great design leadership means creating the conditions for others to do their best work, then getting out of the way.

I lead with empathy, accountability, and a deep commitment to craft. The best design outcomes emerge at the intersection of psychological safety and high standards, where teams feel trusted enough to take creative risks, and supported enough to deliver.

01

People First

I hire for curiosity and character, mentor for growth, and build teams where every voice belongs in the room.

02

Evidence Over Opinion

Decisions earn their place through research, data, and testing, not seniority or gut feeling alone.

03

Systems Mindset

Good design scales. I invest in patterns, documentation, and shared vocabulary that multiplies team impact.

04

Radical Clarity

Ambiguity is the enemy of great execution. I align teams early, communicate relentlessly, and name hard things.

05

Speaking & Community

2024

Amplify Design Conference, JPMorganChase

Keynote: "The Power of Neurodiversity", on how neurodivergent thinking fuels business innovation and personal growth.

2023

Career Panel, JPMorganChase

Co-presented on career development for local high school students, offering guidance on paths into design and technology.

2023

MassArt Presents: Leveraging Creativity at Work

Spoke alongside MassArt alumni on navigating careers from creative and neurodivergent perspectives.

2019

100s Under 100 Conference

"Running Upstairs: What Horror Movies Can Teach Us About Making Smarter Decisions", on decision-making and risk.

2018+

New York Cares, Volunteer

Ongoing community service in New York City.

2018+

Design Mentorship

Mentored emerging designers through Hexagon UX and Women Who Create, supporting underrepresented talent in tech.

Available for Design Leadership Roles Let's build something remarkable together. Open to Senior-level design leadership opportunities where I can shape culture, strategy, and the products that people rely on. Based in New York City.
© 2026 Lenya King VP, UX Design  ·  New York City lenyaking.com